About

Sebastian Tamayo

I help ambitious teams design products that win.

Practical AI UX frameworks for improving trust, adoption, and product clarity.

Areas of Focus

Product Turnarounds

Fixing what is broken in your software before you lose any more users.
The Growth Playbook

Building the systems that make apps scale and generate revenue.
Risk Mitigation

Ensuring your new features don't embarrass your brand or cause churn.
Winning Mechanics

Designing the exact buttons, flows, and words that make users convert.

Journey Highlights

2012-2016

Led product design at scale. Learned that pretty designs don't matter if the software doesn't work.
2017-2020

Built the L3Harris Design System. Won an Engineering and Quality Award.
2021-2022

Won Engineering Awards for Leading Enterprise Products.
2023

The AI wave arrived. Began building AI products and mapping out best practices.
2024-2025

Began writing The Art of User Experience, while integrating AI at Walt Disney.
2026

Leading UX and AI across an entire railroad tech product organization.

Ready to accelerate your growth?

Let’s work together to design a product that wins.

Contact

I take a small number of speaking and advisory engagements each year. If a fit looks plausible, set up time and we can talk through it directly.