You launched a killer feature that handles tedious workflows automatically. It is supposed to save your users time. Instead, you look at your analytics and see a massive spike in users manually turning the feature off.
You built a smart system, but your users are forcing it to be dumb. Why?
Because you took control away from them on day one.
Trust has to be earned
If your app takes a big action automatically—like booking a meeting, sending a message, or moving money—your user will panic. If the app messes up, the user is the one who looks stupid or loses money.
If you force automation on users before you prove it works, they will immediately turn it off to protect themselves. And once they turn it off, they will probably never turn it back on. You just wasted months of engineering time.
The cheat code: Ask permission first
Never force full automation on day one.
Instead, make the feature ask for permission. The app should set up the action, but pause and ask the user: “Should I do this?”
Give them a big, obvious button to click “Yes.”
When they click “Yes” and see that the app did a perfect job, they start to trust it. After a few weeks of clicking “Yes,” they will get tired of approving it. That is when you offer them a setting to let the app do it automatically.
Don’t force automation. Earn it.